Real Time Freight: Automating Logistics through Innovation, Transparency, and Capacity

Trent Broberg, General Manager
It’s no surprise the logistics industry is fragmented and in need of a technology provider to “pull it all together.” Real Time Freight (RTF), a cloud-based technology and transportation management solutions (TMS) provider, delivers unparalleled reach and transparency, with 1,000,000 trucks currently using the network. Real Time Freight, owned and powered by Truckstop.com (the industry’s largest data aggregator), leverages technology to eliminate the capacity crunch and deliver more backhaul freight on demand.

“We are revolutionizing the way a logistics company or department interacts with shippers, carriers, and 3PLs,” says Trent Broberg, RTF’s General Manager. “By leveraging big data to automate the freight execution, RTF enables its customers to focus on exceptions, rather than the day-to-day operations.”

What capacity shortage? RTF’s network erases the industry’s biggest pain point by providing capacity and drivers when you need it. Have a load you need covered, want to run a full scale RFP, or simply looking for more carriers to paperlessly onboard? RTF streamlines this process so carriers, once on-boarded, are activity managed to mitigate your risk.

“The average log book for the for-hire truckload sector utilizes only about six hours, daily,” says Broberg. “By increasing our customer’s carrier base, while providing backhaul and stackable freight, our customers are seeing marked improvements in utilization of their trucks and their partner’s assets. The industry doesn’t suffer from a capacity crunch, but an efficiency crunch to keep the wheels moving.”

RTF’s speed to market is unmatched, with some implementations of a full scale TMS in as little as 24 hours. The architecture allows easier integration with existing systems such as ERP, accounting, API and EDI solutions.

“The company offers a scalable, module-based solution for every marketplace, allowing the customers to customize the TMS, so they can select and pay for only the tools their business needs,” says Broberg.
Besides the TMS, RTF has a variety of standalone tools, one of which is Rate Analysis. The tool capitalizes the big data to enable benchmarking rates against the industry, based on posted or paid data. Rate Analysis, the industry’s most powerful rating tool, analyzes opportunities for decreasing your rates holistically or lane by lane. Summary reporting dashboards help develop direct ROI calculations to showcase improvements. In a case study of the company’s solutions, a household brand shipper approached RTF in order to reduce their logistics expenses. RTF consulting utilized the tools to provide the technology and data for hard executable cost reductions. The brand realized an 8 percent freight spend reduction and, in some cases, saved up to 50 percent per lane.


We take great pride in delivering cost savings to our customer’s bottom line. RTF partners with only the best and maintains a team of tenured industry experts to provide KPI improvements. The entire team is focused on a common goal – to deliver!


“We take great pride in delivering cost savings to our customer’s bottom line,” says Broberg. “RTF partners with only the best and maintains a team of tenured industry experts to provide KPI improvements. The entire team is focused on a common goal – to deliver!”

Implementing unique solutions, RTF aims at ensuring ROI quickly. The company offers consulting services by industry experts to analyze a shipper, broker, or carrier’s network to identify the key opportunities for success. RTF continues to enhance their mobile solutions and offer multi-modal support

Company
Real Time Freight

Headquarters
Chicago, IL

Management
Trent Broberg, General Manager

Description
Provider of automated, cloud-based TMS and technology solutions for increased transparency