Ohi is an instant commerce platform that empowers brands to deliver powerfully fast and memorable post-purchase experiences that help them grow. By enabling brands to position inventory hyperlocal to their customers, Ohi offers incredibly fast and convenient delivery options, including sub-hour delivery, scheduled same-day delivery, and next-day delivery. This is made possible with the company’s network of micro warehouses located within the city (in the same zip code as that of the client’s customers), which drives down the cost of expedited shipping while facilitating surprisingly fast delivery. By providing instant delivery, the company enables its clients to match the convenience levels demanded by customers today. “In the era of digital marketing where acquiring customers is expensive, brands come to us for innovative ways to grow. With instant commerce, we help brands increase repeat purchase rates and customer lifetime value,” notes Ben Jones, Founder and CEO of Ohi.
By integrating with a brand’s website, Ohi collects data and leverages data analytics to help them understand the optimal positioning of inventory within their network. In addition, the company also uses data analytics for inventory allocation and choosing the right courier partner—DoorDash, Uber, Postmates, and a variety of other carriers for last-mile delivery. “From a brand’s perspective, we offer a plug and play solution. We constantly monitor the performance of the courier partners and assign more volume to the best performing networks,” says Jones.
Demonstrating its prowess in helping brands deliver faster, Ohi helped a beverage company that shipped all its orders from a single location in the U.S. The client, who was experiencing exceptional growth, was hindered by its sluggish 5-7 day delivery time and increased expenses of dispatching products from a single location. “We have been working with the client for over a year now and the results have been phenomenal.
In the era of digital marketing where acquiring customers is expensive, brands come to us for innovative ways to grow. With instant commerce, we help brands increase repeat purchase rates and customer lifetime value
Since partnering with us, the company has seen a 33 percent increase in its customer lifetime value and 50 percent increase in repeat purchase rates,” says Jones. True to its ideals, Ohi is flipping the logistics sector on its head, from a cost center into a revenue-driving center.
A typical client onboarding process at Ohi starts with thorough network analysis. The company examines the client’s product and sales data to identify where the brand is in demand and maps it to its network, enabling them to target a higher volume of sales in a region. Unlike its competitors, Ohi does not provide instant commerce as an add-on service offering; every aspect of its solution is optimized toward facilitating instant commerce. “In essence, our solution is a digital infrastructure layer that connects all the dots and enables a high-quality instant experience for brands,” comments Jones.
Harboring a collaborative work culture, Ohi solves complex challenges head-on with its expert team that works together like a well-oiled machine. Staying true to its core values, the company pushes the envelope to help brands deliver an outstanding postpurchase experience by engaging consumers in an interactive journey from the point they visit a brand’s website until they receive their package and unbox it. Moreover, Ohi is a huge proponent of sustainability. By leveraging electric vehicles, bike couriers, and eco-friendly packaging options, Ohi practices sustainable methods to reduce its carbon footprint.
With a presence in Manhattan, Brooklyn, Los Angeles, San Francisco, and Chicago, Ohi plans to expand its footprint to 25 major metro cities in the U.S. over the next one and half years. “We expect to open one micro warehouse per week on average, facilitating rapid growth of our platform and network. Our focus will be on helping brands collaborate with each another through our platform,” says Jones. In addition, the company also plans to offer a 20-minute delivery option and continued technological innovations to increase the accuracy of inventory prediction.